NORTHERN KENTUCKY’SCOUNTRY GAMES, MUSIC& FAMILY FESTIVAL
Team competition, Backroad Games, Little Brawlers fun, food, music, vendors, and a full day of Kentucky Fried Chaos.
WHAT IS THE
BLUEGRASS BRAWL?
The Bluegrass Brawl is a one-of-a-kind Northern Kentucky festival built around country games, team competition, food, music, local vendors, family fun, and unforgettable backroad chaos.
Whether you’re showing up with a full team, bringing the kids, setting up a vendor booth, sponsoring the action, or just coming to watch the madness — there’s something happening all day.
THE MAIN BRAWL
18+ Team Competition · Year One
Main competition games are currently planned for ages 18+ only. Spectators of all ages may attend with parent or guardian supervision. Final age requirements will be confirmed with venue, insurance, and event approvals. No motor-vehicle competitions. No live animals. Detailed event rules remain subject to venue, equipment, and safety validation.
HOW THE BRAWL WORKS
You earn your way into Last Call. You win the belt in Last Call.
- 01
16 TEAMS. ONE SHOT.
4 competitors per team, all 18+. Year One is capped at 16 teams.
- 02
9 EVENTS. EARN IT.
Stack team points across nine qualifying events. Follow the live points leaderboard as the field takes shape.
- 03
TOP 4. LAST CALL.
The top four overall reach Last Call. Qualifying points reset — they earn entry, not the championship.
- 04
WIN THE FINAL. RING THE BELL.
Semifinal winners meet in one championship final. The winner rings the Brawl Bell and wins the championship belt.
Qualifying points · Per event
- 1st
- 10pts
- 2nd
- 7pts
- 3rd
- 5pts
- 4th
- 3pts
- Completed
- 1pts
- DNF / DQ
- 0pts
Last Call · Seeded semifinals
#1 vs #4 · #2 vs #3
Fresh start. Qualifying points do not carry over.
NINE QUALIFYING EVENTS
Every qualifying event counts toward your team’s place on the leaderboard.
Outrunning the Revenuers
A mud-course chase where teams haul mock barrels and clear obstacles.
Barn Ridge Barn-Burner
Padded foam-stick balance battle over the mud. Fall off, lose the round.
Cooler Drag Derby
Two-person teams drag a loaded cooler through the mud lane to the finish.
Hay Bale Heave
Pure Kentucky strength. Throw the bale. Clear the bar. Own the crowd.
Tug of War
Old-school rope, fresh mud pit. Last team standing takes the bragging rights.
Ice Storm Scramble
A slick cart-push race through Kentucky winter chaos — helmets, pads, mayhem.
Honey-Do 500
An on-foot, two-person scored relay: Grocery Grab, Wheelbarrow Run, Trash Day Dash, the Honey-Do Haul — then straight to the bell. No engines, just hustle.
Greased Pig Chase
Teams chase down a human performer in a padded pig costume. No live animals — ever.
Mud Run
Short, head-to-head muddy obstacle sprints. Win your heat, advance; lose it, you're out.
LAST CALL. ONE BELT.
You earned your place. Now the points reset. Win your semifinal, then win the final. The champion rings the Brawl Bell and takes the belt.
Last Call Championship
Top four teams. Two semifinals. One championship final. Qualifying points reset — win Last Call, ring the Brawl Bell, and claim the championship belt.
BACKROAD GAMES
Casual games. Big bragging rights.
Not every game requires a full team. Grab your friends, challenge somebody in the crowd, and play for bragging rights all day.
Cornhole Tournament
Open-entry bracket. Bring a partner, leave a champion.
Giant Jenga
Steady hands, steady nerves. One wrong pull and the crowd erupts.
Ladder Toss
Three rungs, two bolas, one shot at glory.
More Coming Soon
Backroad lineup keeps growing as we lock in sponsors and field space.
LITTLE BRAWLERS ZONE
Kids games, big smiles, lasting memories.
The Little Brawlers Zone gives younger competitors their own place to race, play, get loud, and make memories while the grownups handle the big Brawl.
Wheelbarrow Dash
Partner up and race the course on wheels and laughter.
Three-Legged Race
A classic with a Bluegrass twist. Cross the line together or fall trying.
One Bucket Brigade
Speed, splash, and teamwork. The wettest team wins.
Sack Race
Hop fast, hop hard, hold the cheer of the whole crowd.
COME FOR THE GAMES.
STAY FOR THE WHOLE DAY.
Smoke, sizzle, and small-batch local kitchens lined up all day.
Country, bluegrass, and homegrown sound from the main stage.
Makers, brands, and small businesses front and center.
Mascot setups, festival signage, and crowd-ready backdrops.
The Bluegrass Brawl is more than competition. It’s a full festival day built for teams, families, friends, businesses, and anybody looking for something different in Northern Kentucky.
BUILD SOMETHING
NORTHERN KENTUCKY WILL REMEMBER.
The Bluegrass Brawl gives local businesses a chance to get seen, support something new, and be part of a festival built to grow into a yearly tradition. Put your brand where the crowd follows the action — from the first qualifying event to the final bell.
Explore naming and placement opportunities across the festival. Availability and package fit are confirmed in your sponsor conversation; existing tiers and pricing remain the starting point.
Founding sponsor conversations are opening now. Public ticket sales will not begin until launch. Date & venue coming soon.
Tiers
- Presented-by naming rights
- Main banner placement
- Logo on team shirts
- VIP pass package
- Website placement
- Social media features
- Championship presentation opportunity
- First right of refusal for next year
- One game/event naming rights
- Arena banner placement
- Emcee shoutouts
- Vendor space
- Website placement
- VIP passes
- Social media feature
- Sponsor wall placement
- Website placement
- Social media thank-you feature
- Event shoutouts
- Ticket package
- Founding partner recognition
- Website listing
- Sponsor thank-you post
- Event sponsor mention
- 2 spectator tickets
Partner with us by providing essential equipment, materials, or professional services in exchange for high-visibility brand exposure.
- Sponsor credit based on fair market value
- Website placement
- Event signage when applicable
- Social media recognition
- Custom placement based on contribution
Construction fencing, dumpsters, portable toilets, generators, lighting rigs.
Skid steers, tractors, operator labor, gravel/dirt delivery, water trucks, hay bales.
Signage/banner printing, water/ice partners, security, media coverage, apparel.
What Sponsor Funding Supports
Pick Your Role.
Four ways to be part of the first Bluegrass Brawl. Choose yours below.
Team Interest
Main competition games are currently planned for ages 18+ only. Spectators of all ages may attend with parent or guardian supervision. Age requirements may be updated once venue, insurance, and final event approvals are completed.
Sponsor Interest
Vendor Interest
Spectator Updates
Be first to know when ticket details and public launch announcements are released.
The Bluegrass Brawl is currently building early interest from teams, sponsors, vendors, and spectators. Date and venue coming soon.
Built to a Professional Standard
- Event coverage before launch
- Participant waivers
- Protective gear required for contact events
- Soft-contact props only
- On-site EMS and security
- Controlled competition zones
- Licensed third-party alcohol vendor (if applicable)
Community Giveback
A portion of ticket revenue from The Bluegrass Brawl will support local youth, agriculture, food, or community programs in Northern Kentucky. Built loud. Built local. Built to give back.
DON’T JUST HEAR
ABOUT IT LATER.
Get on the list early and be part of the first Bluegrass Brawl.